Episode Transcript
[00:00:00] Speaker A: On today's episode, we're going to be talking about intuitive femme marketing with marketing specialist Samantha Howard. We're going to talk about how you can implement cycle syncing into your business with your marketing style so that you can improve your marketing, improve your content, start talking to your target audience and stay in a very soft, feminine energy with no burnout.
Hello and welcome to today's episode of the Intuitive Femme Network. I'm super excited to have as our special guest today, Samantha Howard. She is a marketing specialist and one of the main reasons, outside of so many others, I wanted to have this amazing interview today. And this conversation, conversation with Samantha is because she understands the importance of what I love cycle thinking. And so with cycle syncing, we know from what I've talked about in the past, with past episodes that women are different, right? We're different from men. We have a 28 day cycle versus a 24 hours cycle. And so us trying to be in the hustle and grind of the masculine and in a patriarchal structure, this is where we end up with burnout, adrenal fatigue, all of these other things. And so learning how to operate our businesses in a more feminine way, following our natural cycle, it has a very different and profound effect on our business and our mental health and our physical health. So tell us a little bit about that, Samantha.
[00:01:48] Speaker B: Yeah, no, I think that's exactly why I started implementing it because I was at the point where I did hit a level of burnout that I honestly didn't even know was possible.
Everybody knows that stress is bad and constantly going, going can tear your body down, but I didn't realize that it could turn your hormones post menopausal, which happened to me by the time I was 27. Wow. And I hit phase three, adrenal fatigue. And I just woke up, like, I don't know what's happening. I didn't know, you know, what was going on. I had brain fog. I remember, like, not remembering how to get to work one day. And it was like that point where I was like, okay, I need to do something different. So I jumped into holistic health practices and started working with a functional doctor. And then just through that journey of healing my body and getting more in touch with myself, I feel like I got more connected to my intuition, the creativity, the inspiration started coming back. And one of the main tools that I used was cycle syncing to do that, not only to balance my hormones, but then I started to see, like, oh, I can cycle sync my work. I can cycle sync my workouts. I can cycle sync my food. What can I do with my business specifically to build a structure around it that makes sense? And then I took that and applied it to marketing, which is what I'm super excited about.
[00:03:07] Speaker A: Yeah, I love that.
One of the things I would love to touch base on a little bit more before we go into anything else is that idea of the adrenal fatigue. That's something I personally have struggled with. I mean, I remember getting to a point where getting out of bed, it was like needing a stick of dynamite. I mean, it was just. My body felt so heavy. I just felt drained. Like, just. Just drained. It's hard to explain any other way. And then, like, weird flutters of anxiety in my body and a lot of forgetfulness. Like, I had gone to a friend's house to let her dogs out for her, and I had forgotten to shut her door, like, to that level of forgetfulness. And she was, like, my. Fortunately, like, everything was fine, and she had a screen door. So, like, it's not like her whole house was open and it was backdoor into, like, a fenced area, but she was like, my door was open. I was like, oh, my God.
That was terrifying to me. And it made me realize, like, something is really wrong. There's a problem. And I thought that it was in my own brain. Like, I thought that I was starting to have early signs of, like, dementia or Alzheimer's or Parkinson's disease or something.
I was getting really scared when, at the time, I had been working for someone who, for all intents and purposes, we could describe that they operated with some narcissistic tendencies. I don't like labeling people, but we could say that there were a lot of those behaviors.
A lot of, like, the threats and manipulation and, like, inappropriate boundaries with, like, messaging me at 11:00 at night and things like that. And I just. I had always seen myself as someone who can work with difficult people. I have a lot of compassion for people. I can understand expressions of wounding, and I always found that, like, okay, I can handle this. But my body couldn't. It was like, my body was just trying so hard to keep up and to survive that things were starting to shut down. So what, for those who watch this, if they're starting to feel these similar kind of symptoms, you say it would be a helpful way for them to kind of understand, like, hey, yeah, that. That very well could just be, like, your body's just completely stressed out and bogged down.
[00:05:34] Speaker B: Yeah, it's interesting because I had a lot of, like, weird things that I or symptoms that I would kind of just associate with other things. But I was in a similar situation where I was in the corporate world, and I was on a small team to begin with. And then that other person that I was working with, it got down to two people at one point, and then it was just me. So I was managing, like, an entire global corporation as a team of one, and it was just like, it would be Christmas Day, and it would be like, we need to get this out there today. And I was like, okay. Like, it would just, you know, I was scared to lose my job. I was scared to do these things.
But then I think Covid was a turning point for me where I started to be like, there is a different way of doing this, and I can work from home, and I can have a little bit more balance. That's when I started to play with the idea of doing another job and doing all this stuff. And as I was doing self exploration, I started to, like, you know, do two or three jobs to try and match my corporate salary. And that's how I started to get burned out. Yeah, but it was at the point where I, like I said, I was driving to work one day, a drive that I did every single day, and I made a wrong turn and wound up in this, like, really sketchy neighborhood. And I just remember it being like, I don't know how to get out of here. I'm by myself. Like, how do I figure out where I'm at? And that's the point where I was like, okay, something's wrong.
And the other. Some other things, like, I would be dizzy all the time. I would get, like, literally, like, wavy lines in my eyes, and I was like, am I getting a migraine? Like, my jaw. I had TMJ. So I was just told by a doctor, like, you have TMJ. It's just something you're gonna have to deal with. And, like, I thought they told me prior to that that I had just ear infections all the time, but really, it was this stress, like, putting pressure on the tubes in my ears. There's all these little things that just kept getting brushed off. And I think a lot of people who are. Who have probably some symptoms of adrenal fatigue or are going down that road just recognizing and getting in tune with your body, whether that's, like, a few minutes in the morning doing a meditation or, like, that mind body connection is huge. To just take a minute and check in with your body and question, like, I would say to question any of these symptoms, because that dizziness was actually because of insulin resistance because my hormones were off, and insulin's a hormone, and I was just like, my blood work came back fine, and the doctors were all like, it's totally normal. It's just, you know, it is what it is, or it's just stress. And I encourage anybody feeling those symptoms to, like, question it and push back and say it's not normal. Just because it's common, it doesn't mean it's normal. And you don't have to accept that and to push back and ask questions, because there are doctors out there that have maybe a more holistic approach, like the way that I went, or there's coaches, there's people out there who have been through some of the similar things that you're going through and just don't stop when it comes to your health to push past that.
[00:08:20] Speaker A: Yeah, I think that that's. That's a big problem that has come up in our society, where, as women, one, we've already felt like it's not the safest thing to express ourselves or talk about what's going on with us or share our needs, because there is kind of this blanket thing of, oh, well, you're just getting older, or you're. It's just, you know, it's perimenopause or it's just your hormones. Like, it's like just this. The more that I research this topic, the more that I realized how important our hormones really are. They're not just there to regulate, you know, our sex hormones and make babies. They have protective effects in our brain. They affect a lot of different areas of the body. And so as those diminish or as those get suppressed from stress, that literally does affect our brain power and our brain capability. And I've even heard that Alzheimer's is now being coined as type three diabetes because of the insulin resistance and understanding that when that cortisol really gets up and really gets going, you know, from my psychology background, I remember, like, the lizard brain, the amygdala, is this, like, lower brain in the back. And when we're stressed, we've got adrenaline from the adrenals. And then everybody thinks that cortisol is this, like, bad thing, but it's more of a symptom of the adrenaline, because cortisol is actually anti inflammatory. That's why they give cortisone shots. That's why they put people on prednisone. It has an anti inflammatory action. But when we're constantly in this heightened state and that cortisol just keeps trying to pump out, because it's trying to regulate the adrenaline, then we almost develop this type of.
It's almost like insulin resistance, but it's like cortisol resistance, or it's like it doesn't know where to go. So our body just starts storing it. And that's why people see this weight gain, but it also affects our ability to get into the prefrontal cortex and that frontal part of the brain that does reasoning, that can find solutions that's able to, you know, stay calm in a situation, because with all that adrenaline just going, we stay in the lizard brain, and that's like run from the tiger, right? We're not thinking, how does someone feel right now? Are they really being mean? Am I rationalizing this situation? We're not in that space at all. We cannot connect to that part of our brain. That also means that's the part of our brain that regulates hormones, so our sex hormones get shut down, so we're not able to connect into pleasure, joy, creativity, any of that kind of stuff. And that severely impacts us as business women, because I'll hear this, you know, women are saying, I'm just not motivated. I don't feel connected to my business anymore.
I'm so tired. It feels like a burden.
I'm having trouble creating content.
I don't have ideas anymore. And it's like, well, this is a huge part of why is because we're so stressed and the adrenals are trying so hard to compensate. They also are what? I believe it's the adrenals that create progesterone. They create some of it. Some of it's in the brain.
[00:11:58] Speaker B: Yeah. It's all connected.
[00:11:59] Speaker A: Yep. So then. And then progesterone is actually that calming hormone that many of us don't have. And that's why we have really bad pm's symptoms and because we're in this constant heightened state. So learning how to really regulate our energetics is. We have to be clear. Neither one of us are doctors, neither one of us are medical professionals, but we research stuff, and we like to be very educated.
[00:12:23] Speaker B: We've been through it.
[00:12:24] Speaker A: Like, we've lived through this. Yes. And so we.
We have researched this stuff, like, deeply. And so understanding this from the energetics perspective, that is more where we teach and we instruct. Understanding how this all kind of connects together is important when it comes to running our businesses. So why don't you take us on a little bit of a tour, if you don't mind, about how the 28 day cycle kind of moves and how we change through those times and what that might look like in one's business.
[00:13:03] Speaker B: Yeah, I think, you know, we're so used to getting stuck in that rhythm of it's a nine to five or exchanging your time for money and, like, focusing on that aspect of it. So switching into a more rhythmic. It's almost like your inner seasons is what I call it. That's kind of like how I like to describe it where you start.
We have these different phases, and we're not meant to do the same thing day in and day out. And like you said, the hormones affect everything, so, like, it affects what you're able to think about. There's different times of the month when you are more creative. There's different times of the month when you're more introspective. And tapping into that energy is going to help you to not only not burn out, but it's going to help you to optimize and be able to get more done in less time. I know that we all hear that rest is something that you need. If you don't take the rest for while you're well, you're going to have to take it for when you're sick. And it's super true. So what I do is I take that 28 day cycle, which I wanna take a step back and say that when we are kids, like, I know when we're in health class and we learn what a period is, I think it gets projected as this, like, negative thing of it's just. It's gonna be miserable. You're gonna have it for like, a whole portion of your life. You're gonna be, like, miserable. You have all these bad symptoms and you just have to deal with it. And that's just kind of how it's presented to us, but, like, dirty or.
[00:14:23] Speaker A: There'S something shameful about it. Like, don't let people know even though half the planet has a period, you know, pretty much like, we, like, don't. Don't let them know that you need a tampon. It's like, this is, like, shameful or something, which is such an odd concept to me, especially in this day and age, but it's still like that. It's still like that. So it's like, we've been taught this natural part of ourselves is a bad thing, and it's like something to oppress and not even want to experience. I mean, we're seeing that. And so many women even taking hormonal birth control or doing certain things to even not even have a cycle to just completely, like, disconnect from that part of ourselves, which I understand for some, like, that that may be what they need to do. I have no position in what I can determine is best for someone else. But it's a shame, I guess, when we feel that we have to be completely disconnected from our natural rhythm because we haven't been provided with the right resources to learn how to support that rhythm.
[00:15:32] Speaker B: Yeah. And I think that's, that's the whole point of, like, this is natural and it's a gift and it's pretty magical of, like, everything that happens. Like, because you have a period, you can make a human life. Like, that's kind of, it's crazy and, like, but that's not the only thing that it's used for. And we, when we're taught that way and we're taught that it's something shameful and something that we shouldn't know about, like, I didn't know that we had multiple phases of a cycle until much later in life. And I had my period for quite a few years before I understood that.
[00:16:04] Speaker A: I didn't learn it till I was in my thirties.
[00:16:06] Speaker B: I'm like, what?
[00:16:07] Speaker A: Like, I'm in.
[00:16:08] Speaker B: I was later thirties, twenties.
[00:16:09] Speaker A: Yep. Yeah. It's like, I had no idea. It just was like, period. Gross. And then. Yeah, I don't.
[00:16:16] Speaker B: And that's the thing. And we get to that point where we're like, I don't want to deal with it. Like, I. It's horrible. Like, it's miserable. I don't. I have all these symptoms. Like, I don't want to deal with it. And so we take birth control or something like that to stop that. But. But in reality, it's detaching us further from ourself because when you're in rhythm with your natural cycle, I found for me, at least, like, when I started to balance my hormones, it became synced with the moon, which I think is really awesome.
But then it's also like, I'm more in tune with my intuition. I can read my body better. I can wake up in the morning and be like, okay, I know that I'm in this phase. I know my energy is going to be a little bit lower. So I need to buffer in more time.
So those four phases that we have, like, I call them the inner seasons, throughout the cycle, it's the menstrual phase, the follicular phase, the ovulatory phase, and the luteal phase. And from a business and marketing perspective, the way that I teach my clients is your menstrual phase is essentially your inner winter.
So think of that as being your rest time. Like, you need to take. Your body's doing something pretty hard at that time.
[00:17:18] Speaker A: So you need to really like hardcore.
[00:17:22] Speaker B: It's okay to not feel your best during that time and to just expect, like, you don't. I don't do heavy workouts during that time. I don't. I give my body the time it needs and give it the nutrients that it needs and support and just take time to be more introspective. I have like a bunch of teas that I drink during that time. Like, just these cozy things to support.
[00:17:42] Speaker A: Your body that you would want to do during winter.
[00:17:44] Speaker B: Right.
[00:17:44] Speaker A: There's a natural desire to want to have more of those, like stews and more cozy things and more of that. Because that's what's going on in our bodies.
[00:17:56] Speaker B: Exactly. And from a business perspective, when you apply that, if you're looking at your marketing specifically, that's a time where you're not going to plan to do a bunch of podcasts or a speaking event or something like that during that time, because you, you're not going to feel great if you do that. And your energy is not going to come across the way that you desire it to. So during that time, it's more your brain can actually connect things better. Your left brain and your right brain can actually talk better to each other during that time. So making those connections and looking at different things of like, what worked, what didn't work, what do I need to let go of during this time? How can I better prepare myself for this upcoming cycle? And planning out and doing those types of things during that time is like what you should ultimately be doing if you can cut back on client meetings or doing things like that. I know it's hard sometimes balancing the working on your business and in your business. So working on your business, you can always cycle sync that, I would say, for the most part, and then do what you can for the stuff that you're working in your business on as far as client work and those types of things. And then the next phase of follicular phase, that's where your hormones, you're coming out of your period phase, so you're getting a little bit more energy. It's like a bell curve of how your hormones go. So this is where it starts to increase a little bit. So that's your spring. So I think of it as planting seeds. Like you're connecting with people a little bit more. Maybe you're reaching out to new clients and you're starting a new offer, you're brainstorming, you're putting all of the pieces together, you're strategizing and writing out captions and things like that for your social media or your sales pages and things like that. And you're planning for events that are happening for like the end of the follicular phase into your ovulatory phase, which is your summer phase. So when you hit that peak in your ovulatory phase, which is like your summer, and that's going to be where you want to connect with people more because your energy is at its highest. So planning networking events or a speaking event or doing a live broadcast or something like that during that time is going to give you the best energy or the best results out of that. So that's where, you know, maybe I'll film all my content during that time, or I'll do all of that stuff where it's front facing, do my important meetings during that time, versus the luteal phase where having a little bit more brain fog or connecting the doctor, that kind of a thing.
So making sure those big projects that you really want to be your best for are happening during that end of that follicular phase into your ovulatory phase. And then the second half of your cycle, which is really like the longest portion of your cycle, is the luteal phase. And that's where you start to come back down the bell curve. So you're going to want to start wrapping up projects. Don't start new projects during the second half. Do that more during the first half. Maybe follow up with clients that you've met with, Orlando clients that you've had conversations with or you reached out to and you didn't hear back from tying up those loose ends. Maybe you're editing some things or piecing together, getting things posted and scheduled for the next month and closing down and being a little bit more introspective, working a little bit more time in like, white space into your calendar to allow for times where you know that you may not be as productive. And that's okay. And I think that's been the hardest part for me, is to understand that I don't have to be 100% productive and 100% on top of everything all the time, that my 100% throughout the month is going to look different.
So mapping out what success looks like for me during each of those times and then hitting or placing realistic goals for each part of those cycles is probably the biggest part. And just really tuning in and listening to your body during that time and allowing yourself to do that.
[00:21:33] Speaker A: Yeah, I have found it's very interesting because I'm someone who has had a child, so I've experienced pregnancy, and I know that towards the end of pregnancy, we get that thing called nesting. Like that nesting energy where you're trying to, like, prepare. And I think of it, it's so interesting because the luteal, like you were saying with the seasons, that's the fall. So it's kind of like the squirrels getting ready for winter. It's like, we got it. We got to get everything prepared. And I'll find that I have less interest in my business during those times, and I have more interest in cleaning and organizing my house because that's the time that progesterone is trying to peak because that would be when the egg would attach or be fertilized for pregnancy after that ovulation time. So it's like trying. And then, of course, you know, for those that have not had an egg implanted and fertilized, then the body realizes, oh, now it's time to, you know, shed the lining, and we're going to move on to a new phase of this process. But as that progesterone starts coming in, I'll feel that. And I feel that even in my business, I like organizing things, like, stuff like that. It's just, I want to do that more. Maybe making some graphics, like stuff that's like. Or organizing folders. It's really odd, but I'm like, that's. That's kind of my time, that I kind of get stuff together and, like, delete stuff and, oh, that I don't want that there. And so maybe I don't feel as much like I'm, like, getting a lot done, but I feel like that is an important part of our business, is to keep things organized. And a lot of times, that's not always our favorite thing. So it's kind of like, let's lean into that progesterone that's naturally wanting us to kind of get things together. We might as well utilize that, because having an organized business is important. I mean, it's very important, especially when we look at our business as its own, like, entity, its own self, and it's got its own energetics to it. But if we can work our business in a way that it is organized, it's running well. That's a part of what's also going to allow us to be more in our feminine energy of being surrendered, of being creative, because that business will support us. It will create the stability and that safety that we, as women, deeply crave so that we can be surrendered. And not in that lizard brain. Right. It's the more that we're in that, oh, this. Like, how am I going to make money? What am I going to do? How am I going to do this? And we're constantly trying to, like, figure it out.
Our brains aren't in the position to try to figure it out all the time with the hormones. They're just not. And so the more that we try to push that, when we're in a place that we cannot access that reasoning, we're going to make mistakes in our businesses. We're going to make choices that are not aligned with our goals because we're trying to force it instead of recognizing, okay, I'm just not in that space right now. And that's okay. Let me get everything organized and positioned so that when I am now, I can step into that and really feel the most supportive and expansive in that space, because I've done everything to kind of prepare my business for that. So it's really, really fascinating.
I've been sharing the cycle, syncing with my clients, and one of them we've been talking about, oh, it's so interesting that now that we're conscious and aware of these cycles, we're seeing that we've naturally been drawn to doing those specific tasks in our businesses. But the problem had been in the past that we kept telling ourselves, no, that's wrong, I should be getting this done instead, or I should be doing this. And so it was creating a lot of disharmony within our energetics. And now that we're trying to be very intentional, we're really leaning in and it's making it more fun. And we're really recognizing, like, this is so cool. Just like you said earlier, Samantha, about when we do this, we start to really learn how to trust ourselves because we're seeing like, oh, my body knows exactly what it's doing. Like, because of what's going on, I'm naturally being led to do these activities. I'm naturally wanting to do this.
And the more that I understand this and I can lean into it, the more I know I can trust the feedback that my body is giving me. And how many women, I'm sure with your clients, how many of them don't feel like they can trust themselves? And it's because we've been self gaslighting for how long trying to convince ourselves, oh, no, it's just in my head, or I can push through this or, you know, whatever it is. But that's the number one way that we disconnect from our own ability to trust ourself and even go into this, like, imposter syndrome energy. That's what I've found. Like, the biggest cause of imposter syndrome is that self gaslighting, is that when we go into a situation where we've had this amazing experience, where maybe we channeled a message for someone, or we had a dream that was prophetic, and then we see it playing out, and it's like, no. Is that real? Did that really happen? You know, how often do we do this? And it's because we. We don't trust ourselves, and then it diminishes us even more, and then we're doubting ourself, and we're like, do I really have these gifts? Do I really have these abilities? Can I really do that? So the more that we connect into this and really see it and really understand, like, wow, my body really does get this. I feel like it's just empowering over all to us as the feminine.
[00:27:50] Speaker B: Yeah, it opens up, like the ability. Like you said, you can have that structure. And I think it's interesting, too, because cycle syncing is such a feminine concept, but it's actually like, it's a structure that allows you to have that creativity and let it flow. So it gives you that masculine structure that you can lean into to support you, but by allowing it to be there and to do that, it opens up that creativity and that flow in your business. And it does feel like, oh, my gosh, I should be doing other things, like when I'm in that phase where I just need to organize, or it's like I can't do anything until I clean my desk off or do something like that. It's like you get into these modes, and it's sometimes like, that's the most productive thing that you can do, and you just have to accept that that's the way it is. And it's breaking down that nine to five business mindset of being in job for that long and having to ignore what your body was doing and having to ignore what your body is telling you because you had to be there at the office or whatever that might. Whatever the job might be. Like, we're taught to ignore those things and just sit in that space for so long.
[00:28:53] Speaker A: So it.
[00:28:54] Speaker B: It takes a while to get into that rhythm to be able to accept that that is what progress is, and that is what it looks like. And two, I just want to touch on for women. You mentioned perimenopause and menopause earlier, and I have a few clients who are like, well, I can't do your program, or that doesn't really resonate with me because I don't have a cycle anymore or it's irregular or whatever the case might be. I just want to say that it is powerful and it's a tool for all women, whether you, even if you're on birth control, like we touched on before, and you still want to tap into this cycle sync in accordance with, like, the moon structure, which is also a 28 day cycle, and you can use the new moon as the menstrual phase and then on the opposite side, the ovulatory phase being the full moon. So tapping into that cyclical energy of just allowing your body, your body can trust you then, of, oh, on this at this time, I can rest. At this time, I should be on top of what I'm doing. And it taps into that natural. The chemicals that are already happening in your brain of, like, you know, allowing that to happen versus feeling like you have to be in that heightened state all the time, which causes the fight or flight, and it causes that breakdown and that constant struggle of burnout. And then it also, too, gives you the sense, like, in your business, of, okay, well, I can just plan my content this week. Next week I can write out the captions, the following week I'll film it, and the next week it's scheduled, and that's your month's worth of content done. And you don't have to wake up every day and be like, what am I going to post today? What's the caption going to be? Who am I targeting? Where is that going to go? And so you can do all the things, but you don't have to do them all at once.
[00:30:33] Speaker A: Yeah, no, I love that you're touching on that because that is a common thing. I mean, for those that have had to have, like, a hysterectomy or have already gone through menopause or are in perimenopause, perimenopause now, I learned, starts as early as 35. Now, because of the fake chemicals and everything that's in our environment so much, it's already starting. I'm 38, and I've already seen some of these, like, shifts. I didn't realize that's what it was. But the more I'm educating, I'm like, oh, my goodness. Okay, so it's a reason I've gotten even more passionate about understanding it, but to touch on what you're talking about with, if you don't have a period, we can still get into that cycle, and what will happen is it will actually help the hormones start to rebound us as we do that. And we can also tune in with understanding as you went through the different seasons, start paying attention to how you're feeling because the body still is in a rhythm. It's. Yeah, it's there. It's just been kind of pushed aside. And we're not. We're not really, like, amping it up, giving it the juice it needs to really shine. So we can start being very intentional and very mindful about, gosh, today, I just like content. I want to record stuff, and I want to do this. And then we're noticing other times where it's like, oh, my gosh, I just want to snuggle in bed all day. And, you know, then we worry, like, oh, no, I'm getting depressed. It's like, it might just be that you're naturally in your menstrual time and you just don't know this. And so, you know, we'll see that where it's like, gosh, I'm changing so much, and we'll even have. I've had these times where I'm like, now that I understand it's the luteal where I'm like, do I not even like my business anymore? But it's like, it's not about that. It's because my brain is just wanting other activities. So if we can understand how these things play out in that cycle and start paying attention, we could probably also get an idea of where we are in our body's natural cycle and then use that to start matching up that, the process as well. So there, there's lots of ways to reconnect in this. I love that you touched on that because that is something I've I've heard that question, what if. What if I don't lead anymore? What if I don't have a period anymore? It's like, well, you still have a cycle, and we can still tune into that, and it can still be very healing and empowering to do so.
[00:33:22] Speaker B: Yeah. And that cyclical nature is always there, and it's the same thing that we get told when we're starting to get a period of, like, it's this horror story and, like, all these bad things are happening, and then you get to, like, perimenopause or menopause, and everybody treats it as like, oh, well, that's the end. And, like, that's just how it is. And it's like, really, it's just. And it's another phase or another cycle. Women have multiple cycles that they go through in their life, just like we have this cycle. While you do have a period, that that's where you just tap into that. So for me, it's all about, like, mind body connection and understanding the energy levels and why are we feeling this way, and what should I be focusing on today? And tapping into your intuition about that? And what is your gut telling you? What is your body telling you during this time? Like, some days I'm like, I need to do a workout in the morning, and it needs to be heavy weights.
[00:34:17] Speaker A: Or there's other times, right?
[00:34:20] Speaker B: Yeah, there's other. Where I'm like, I have all this energy and I just need to get it out. And then there's other times where I'm like, I just need to do, like, a yoga or a quick meditation in the morning and just calm myself down and be there and be, like, supporting my body in the ways that it needs versus constantly pushing. And whether you have a period or not, or if you're looking to balance your hormones, it's a great way to start. And during perimenopause and menopause, that's a time when your hormones do start to get wonky. So just keeping track, even just tracking how you're feeling each day and having a journal for, like, 30 days at least, and then you can just keep going and adjust your schedule as needed and tapping into those different rhythms throughout the month of, okay, I'm going to focus on this part of my business during this time because that's what I feel is most productive.
The best way, I would suggest getting started.
[00:35:10] Speaker A: Yeah. And, like, giving yourself permission to actually listen to that. I feel like that's been part of that messaging that we've had kind of shoved down our throat, to be honest. Like, just ignore yourself and your needs and, you know, be what everyone else wants you to be and however they want you to be. And it's like, I think, as a collective, women are saying, like, that's not really working for me anymore. Yeah. So we're wanting to lean into more of our power. I think it's just whether we can give ourselves permission and then also having the tools and understanding as to how and what that looks like for us.
Yes, I think it's definitely a multifold situation when it comes to. To all of that.
[00:36:01] Speaker B: Yeah, there's. There's a lot of layers to it. And I think that just the whole part of understanding how to respond to your body or how to check in with your body and what does that look like for me? It's different for everybody because what, what it feels like for me is going to feel different for you. So it's just understanding what your body is telling you, which is a process, and being okay with that too, of knowing, like, it's going to be a process. And I can't just know that it's exactly on the new moon and it's exactly on the full moon when these things are going to happen. That's a great tool, I think, to start to check in with yourself or maybe use those dates and then shift as needed. But make sure that you're checking in with yourself and understanding that mind body connection because we have shoved it down for so long of just from the time we're in school, like, you have to, you know, we start school, we're five years old, all the way to 18 years old, and then we go right into a job for us or college, and it just reinforces these rhythms of you have to keep going and.
[00:36:53] Speaker A: Monotonous, like we're supposed to be all the same, and we're just not, you know, that with the masculine having 24 hours, that their body kind of goes through their phase and then that's it. And so that's what the world has been structured around, and it doesn't work for us. And so that's why we have to figure out what does. And for those of us that are entrepreneurs, we do have that blessing where we can be much more intentional with that in all aspects of our lives. So I understand for those that come across this, that are like, but I just have a, you know, nine to five or, you know, I'm a shift worker or anything like that, it's like, yeah, that's going to be a lot harder, but we can still become aware of these cycles and try to support ourselves as best we can in other ways. We still have to live in this 3d world, you know?
[00:37:50] Speaker B: Yeah.
[00:37:50] Speaker A: So there's really no escaping that at this, at this time.
I do want to touch on something you had mentioned, as women are going into kind of like their own businesses when they're used to working that regular job, and it's like, hustle, hustle, hustle. And then they go into having their own businesses. Have you noticed with your clients? Because this is something I've seen with mine where that is one of the biggest hurdles they have is to actually, like, keep going. It's like there's this time where they get out of this job, and now they're the one who's responsible for. I have to show up. I have to dedicate time for my business. I have to tell people, no, I can't do that at this time because I'm working. But because we're not working for someone else, we then kind of diminish and say, okay, fine, I'll do that. And then we find we're not making time for our businesses.
We're struggling in that way. We're kind of getting very discombobulated in that. I feel like this is a very common place that women struggle. And I think it's because they've been so used to having that nine to five, just go, go, go structure. And now that they're able to move into something else, it's almost like their body's like, do anything right now because I just need to rest. I know that happened for me when I left my full time job and went fully into becoming an entrepreneur. I had weeks where it was like my body was just like, no, we need to heal right now.
And I kind of took my foot off the pedal.
Go, go, go. And so do you see this with your clients?
[00:39:40] Speaker B: Yeah, it's definitely a huge mindset shift, and it's something that I've struggled with that I still sometimes struggle with of the concept of exchanging time for money or what does that look like? And creating a new structure and having, I think you touched on it where you talked about, we're not working for somebody else. And the biggest thing that I think as a reoccurring theme that I see with women is we're so quick to say yes and do things for everybody else, but when it comes to us, we hesitate. Or it's very hard to say, like, no, I'm going to focus on this, or I'm going to focus on my business, or, you know, taking time away from accepting another client because you're working on a program that you have, that you're launching or something like that. That's a struggle that I've seen or creating a structure that is not a nine to five that is still supporting you and able to make money and work within that 3d reality. I'm working with a couple of functional doctors right now on their marketing program, and that's something that they shifted out of that traditional medical world where they were in an office and they now moved into the functional space. And that something that they're struggling with of, like, they had to see x number of clients every hour. It was like six to ten clients an hour or something like that. And now they're spending an hour and a half with a person because it's a totally different structure in the functional space than it is with the, the other space, which feels really good for them conceptually. But to actually act on that and sit down and say, okay, in the time that I would see ten to twelve patients, I'm now seeing one patient or two patients. And that's a, it's a mindset shift in figuring out what works for you and creating a structure that feels supportive to you so that you can, you can be in the flow. And for me, it's really been a lot about the, the mindset of, and I'm a Capricorn too, so getting in the constantly overworking or it'll be like I'll get excited about something and it'll be 08:00 at night by the time before I realize it. Or I'm like working on something and having those time boundaries to set up and say, okay, on this day I'm going to work on this part of my business, on tomorrow I'm going to do my client projects or whatever that might be. The working on your business versus in your business is the other part of it. Because when you're an entrepreneur, you wear all the hats versus being in a business where you have one or two roles that you focus on and that's what you have to do for the day and you're just checking boxes. It's kind of taking a step back and being strategic about what that looks like and how can you present that to the world? I saw a video yesterday that like, really hit home for me and it made sense along the the way of nine to five. We get stuck in that mindset of exchanging our time for money and that's how you associate your worth. And then when you step out of that, it doesn't work in the entrepreneurial space. When you do that, like, you working constantly doesn't equivalent to actual return on.
[00:42:31] Speaker A: Your investment because most people that make a lot in the entrepreneurial space, they don't work very much. Just a couple hours a day maybe.
[00:42:39] Speaker B: Yeah. And so it's shifting from the focus of, okay, I'm working x amount of time and that's equivalent to however much money. It's shifting into a creator perspective of like, I'm getting paid to create and when am I in that creative mode and tapping into that and really focusing on maybe you do work a little bit longer during like your follicular phase and your ovulatory phase and you have more meetings during that time and you're more dynamic and you're go, go, go. But then you cut your hours back to maybe four or 6 hours a day during your luteal phase because that's the time when you're less productive and you're more focused on other things. So just feeling into that and shifting the mindset of having to exchange time for money and instead focus on exchanging it for your creation. And you're here to create and be creative, especially as a female and that feminine archetype.
[00:43:31] Speaker A: Yeah. Like, what am I creating my business during these times? Because we really have the ability and opportunity in this online coaching space. If we've set our business up properly and structured it properly, I mean, we could wake up to thousands of dollars worth of, you know, sales that have come in overnight and that's why we're sleeping. But we have to have the right systems in place, the right structures in place, and that's very challenging to do if we are constantly operating against ourselves and also operating in that space of the time versus money thing. Because I'll see that with the busy work, right?
We'll see this with clients from like, well, you know, what did you get done today? Kind of thing? And it's like, well, I did this and I did this and I did this and I'm like, did you actually like post a video or, or show up? And it's like, oh, nobody did all this other stuff. And they're like, I'm not making any money. And it's like, well, honey, you're not sharing it, right? No one can buy if they don't know about it. Like, we have to be able to like, step up into that. And I think that that's where that, that worthiness aspect really comes into play because they are still in this mindset of busy, busy, busy. And that this is, this is what, is what I'm supposed to be doing. I'm just supposed to stay busy when there's a big shift where like, you're saying we go into Creatrix mode, I guess we'll say that as the feminine, and we go into this Creatrix mode and it's like, but what am I creating? And that creation has to do with value. It has to do with what am putting out, what am I sharing? Sorry, my computer just did something. Really?
[00:45:27] Speaker B: You're good.
[00:45:28] Speaker A: There we go. I was like, what happened?
But it's like, what is my contribution to the world, how I show up. And that is a huge mindset shift. That's a huge mindset shift because we've been told what our value is and now we're having to shift over into what type of contribution do I want to make?
[00:45:54] Speaker B: And then putting, like, where you're talking about the value, it just brought up of, like, the value. Like, I, a lot of my clients are like, well, what do I charge for that? Like, how do I create a price for that and how do I put a value on my work? And really, it's, it's hard. It's, it just kind of depends. Like, there's no set answer on what that is. It's kind of what do you feel and what is in your gut and what is aligned and what, what do you put on a value? Because when you accept a job, a lot of times it's like, this is your salary range and that's what it is. And then, you know, maybe a few years down the road, you'll get a promotion and you'll move up to the next level and you don't have that when you're in, you're an entrepreneur and it's putting a value on that creation, and it does come from self worth and the mindset. And how do you value your time and your creative, like, what you're creating more than your time instead of exchanging that, like, not breaking it down to an hourly rate. But what is this project worth? Or what is this, what am I creating? What is this course? What is, and what is that transformation that you're giving your clients and kind of tapping into that because ultimately is what, yeah, that's where the value comes from. And that's like, when it comes to marketing and messaging and things like that, that's what I focus on with my clients of how, okay, how can we translate this transformation of don't tell me how you're doing it. Like, don't tell me all the steps of what goes through your program, but let's look at that transformation because that's where the value is going to come from. And that's where if somebody really wants that, they will pay that high ticket value, right?
[00:47:27] Speaker A: Yeah, they will, because they, they're deciding what it, what it means to them. And I think that that's a big thing with this shift out of, okay, nine to five, this is all I'm worth. I have to force myself to be in a structure. I have to be in this. I'm completely disconnected from my body, from my cycles, from my intuition, everything. And then we, we just move into this completely different space. And it is a challenging transition because it's a huge gap between the two. It really, really is.
Looking at it from the aspect of, well, what is the transformation and being able to convey? And I know you with your marketing and how you work with your clients, that's the big thing is like conveying what is the value? What result is someone going to get? And then they get to decide, is that specific result worth this financial, energetic exchange? And so the value that women have been so diminished into accepting of themselves really has to be challenged to rise to in that space. Because instead of saying, okay, whatever you say, I'll accept as my value. Now it's saying, this is my value.
And now other people get to decide if they're going to pay that. And it's a very, very different energy. And so I think that that's a big place that women struggle because they have been diminished so much and they, they don't feel that they even have that much value because we've been told that we don't. And so I think this is a reason why you and I are both very passionate about cycle thinking is because again, like we said, the more that we tune into our bodies, the more that we recognize and see how, like, I really am very attuned. I really am. Like, I really can trust my body. I really am this powerful creatrix being. And this is, this is really cool. And so we're building that trust within us and it does make us feel more connected to our value.
[00:49:54] Speaker B: Yeah, for sure.
[00:49:55] Speaker A: It makes a huge difference in that because people say, well, I'm struggling with this mindset. I'm struggling with this. And it's like, if we can get you reconnected into your own true power, that all starts to kind of unravel itself from what I've seen. It's like the more we step into that, it's like, wow, I can trust myself. I am this amazing being. Like, this is, this is cool, like, and then stuff just really starts shifting.
I feel like. Do you see that as well?
[00:50:31] Speaker B: Yeah. And I think the thing that as I was making that transition, the, like, I get channeled messages, too. And like, as I was trying to figure out what, what was happening, how can I put this together? And I was overthinking it. And once I got out of my mind and kind of tuned into my body, all I heard was like, you have to go first. And once you start to with yourself and you go first through that process of, okay, I can trust me and I can trust my body, and this starts to happen. You'll get more in tune with, like, that connection of, okay, this happens during this time, and you can get into the rhythm and you can give yourself what you need. And by pouring into yourself, then you're giving to others out of that overflow versus constantly pouring from a cup that's not being refilled at all.
[00:51:17] Speaker A: Yeah. Yeah. I love that. That message that you were getting, it's too. It connects with understanding and remembering our own sacredness.
[00:51:26] Speaker B: Yeah.
[00:51:26] Speaker A: Because as we. As we do turn it, tune into those energies, it is a thing of recognizing.
Wow. I do crave, like, fall foods during my luteal. Like, I want more sweet potatoes and more root vegetables and more squash and more stuff like that, stuff that would normally grow in the fall. I crave that. And then during other parts, I'm craving things that would be more summer, like fruits and berries. And I want these more, like, smoothies and stuff during ovulation. And so just seeing all of this, it really makes us sit back and go, this is so cool.
[00:52:08] Speaker B: Yeah.
[00:52:08] Speaker A: Like, my body is so smart, and I can't believe I've been so disconnected from her all of this time because she. She knows what's going on. And I can trust her, and I can trust her when it comes to my intuition. And as we feel that sacredness and that magic of who and what we are, that also helps us raise our feeling of our value.
Because if we're looking at it from, wow, I am this sacred being, like, I deserve to be seen as that means our energy deserves to be compensated in that. In that way.
I would love to ask you a question. I actually saw this post, it was yesterday, I think, where it was someone in the energy healing, intuitive, spiritual coaching space, and she was chastising women for charging for their services because this was their, you know, gift and they should be sharing it. And I found it very interesting because I know that a lot of women come into this space and struggle with that because they have been taught that they should just kind of give their magic away. They don't.
They don't need to, or they don't really have the right to consent. We'll just say that to accessing this sacred space of them, because let's be real. The womb, that's where we create. That's where souls come in to become people. And so this is our creation hub.
And so they've been programmed to feel, well, I don't.
I'm just supposed to give this away, right? I don't. I don't get to say I don't like that or I don't want that. I mean, I even saw a child. She's a friend of one of my nieces. This.
[00:54:10] Speaker B: Her.
[00:54:10] Speaker A: My niece's grandfather, like, kept poking at this little girl, and, like, was like. And she's, like, looking so uncomfortable. And I looked right at her. I said, honey, you have every right to tell him to stop and that you don't want him to touch you.
[00:54:24] Speaker B: Yeah.
[00:54:24] Speaker A: And it's like she didn't feel like she could. It almost looked like she felt like she was gagged. Like, she just did not have permission to say, hey, stop touching me, old man. Like, I don't like that. And so there. There's this.
I think it's like an inherited collective wound. I think it's connected, honestly, with the witches wound. This fear of, like, if I stand out and I've had these special abilities, then I will be persecuted for some reason, and however we adopt that perceived persecution. But I.
What are your perceptions on this?
[00:55:03] Speaker B: I've seen it, too, and I feel like that's something that, again, is something. It's one of those things that's common, and it shouldn't be normalized. That's something that. The same way as you have a period, we shouldn't be shamed for that. This is your gift, and I bring human design into my work as well. There's that aspect of a blueprint, or astrology.
Every one of us has a unique blueprint and unique gifts that are associated with us, and that's what makes you special and you unique. And that just because you have a gift of energy healing or something in that space, why is that any less powerful than a doctor who is in the traditional space that can heal? Like, he's going to charge you a set amount of services, and there's a level that he is in tuned with that we're just okay with paying and walking in there and saying, okay, he knows what he's talking about. But if there's somebody that is born with this natural right, he's born with his natural gift. Like, and she can. Like, you can give messages to people, and there's people that can heal and do Reiki and things like that. And I think that we. I do think it is inherited. I think that it's something, too, that we're taught with as women to just not speak up and not say what we need. Like, I think our throat chakras, mine always needs work and my heart chakra and just kind of opening up and we get it so blocked down and we put walls up so much because we don't want to ruffle feathers and we don't want to be the odd man out. And we do want to be accepted. And I think a lot of times we give in because we do want to be accepted and we do want to be valued by being ourselves. It doesn't mean that you're not going to be valued and you're not going to be accepted and somebody's not going to pay you for your services. I think we're just, you need to find the right people. And by becoming more in tune with yourself and becoming set of, like, saying yes when you want something and saying no, like, being in tune with that sacral center and your root and, like, the creative and all of that stuff, that's where that value comes in, and that's where you're able to find your people. Your people will become, will come to you then, because you're raising your vibration, and they have to match that vibration, or it's not going to be a vibrational match in reality. Like, that's a, that's a law of energetics. That's what happens. But it doesn't logically make sense. So we have a very hard time of going into the 3d world and saying, okay, this is what's going to happen. If I raise my vibration, that happens. It's easy for us to think that, but to actually make it work, it's hard to have that, that different exchange, but it's something that I think is becoming more and more. There's more women that are more connected. And especially after 2020, I think that veil got thinned, and we're continuing to see the emergence of healers and wellness and going back to root causes and natural things and intuition and tapping into that, because we're realizing how powerful it is and we're, we're breaking down those walls, which I hope continues to happen.
[00:58:07] Speaker A: Yeah, I think that there's so many parts of what you just said that are highly valuable because something that I challenged, this young woman, she's younger, and I did it in a loving way where I said I was kind of, I was like, yeah, just like doctors and plumbers and any other service providers shouldn't charge for their services either, because it's their knowledge and they, like, they should just give it to. And then she comes and she's like, well, no, they paid to learn that stuff. And I was like, okay, I get this perspective. So what about those who invested in themselves to learn how to channel their energy healing, or how to hone their gifts and create something from that so that they could heal and help others and lift them up? Are they then allowed to charge because they invested in themselves to learn this art of service, whatever service it is? And then, of course, there was no response there. Yeah, because we're starting to go into a space that made more sense.
So I just kind of left it there and hoped that maybe that would plant a seed of expansion in her own perspective on these because that was a just feedback that that's where she is with her own journey. And that's fine with love, you know, that that is totally fine. What I've seen, though, when it comes to that type of experience is we will see a lot of healers that are saying, well, yeah, well, no one can afford my services or no one wants to pay me. And so this is where marketing is so important, because just like you're saying from a vibrational level, you're going to attract. But that vibration, how is it communicated? It's communicated through our content. It's communicated through our copy. It's communicated through how we show up. And so having someone who knows how to teach really good marketing helps us to learn. How do I talk to the people that would be a match for what I offer? Because a lot of times we want to talk to, as healers, right? As healers, we want to talk to people that are suffering and struggling. But the people that are in suffering and struggling mode, if we're using our marketing and our copy to speak directly to them, we're going to find that those are the ones who are still in mindset of struggle and suffering. And they're not going to be able to afford or be in a space where they understand the investment or understand the result. This is why it's so important for us in our marketing to make sure that we're talking about the right things when it comes to, like you said, the value, the result. Because then we're going to find people who are more in a mindset of, I want that value, I want that result. And so they are, they have kind of moved up this scale of struggle because they still want a solution, but they're more into the mindset of, ah, like, okay, this is how I can do it. They're looking for solutions versus just being in struggle. And so there is a really important distinction there with how we show up in our marketing, which of course, you know, because that's your, your jam?
[01:01:50] Speaker B: Yeah, no, and I see that all the time, too, where it's like, okay, I have somebody that comes to me, they're like, I, what you're saying makes sense. Like, what, what you're saying about the marketing and the messaging and things make sense. And then I'll get into, like a 15 minutes conversation with them about, okay, well, who are your people? And it's, it's a lot of it, again, goes back to, like, people want to cast a wide net and say, like, oh, I'm going to help everybody or I'm going to do all of this stuff. But if you don't understand and narrow your focus and understand, it starts within.
And my kind of tagline that I've been using, because I think I pull a lot of these pieces together is you are the strategy and, like, you have to be the foundation of your brand and your messaging, because if you don't have that foundation and a lot of people, like, I did some market research and I was like, what do you think of when you think of the word marketing? And they're like, oh, Instagram. I just have to post on Instagram. And I'm like, it's so much more than that. Like, you have to have a foundation to build a strategy on. And if you don't understand who you are, you're not going to be able to talk to your client because especially if you're in a healing space or a wellness space or, like, energy healing or anything like that, you've probably gone through a transformation that made a difference for you. And your client is somebody that was like, you're talking to yourself a couple steps before where you're at, so you have to bridge the gap, but they have to be in a space where, like you said, they're willing to do that.
[01:03:14] Speaker A: So everybody is ready. They might want their life to be better, but they're not ready to let go of the things that are necessary. That's really what it is. It's, we have to let go of stuff in order to move into the next, and not everyone's there, and that's okay.
[01:03:33] Speaker B: Right? And I mean, that's totally right. And then when you're talking about the messaging and, like, it's like, if you're targeting the people that are still in that mindset, that's you're just wasting your own energy. But if you focus on yourself and the value that, you know, you're bringing in that transformation, it does raise that vibration of like, okay, well, these people are going to find me, they're gonna. It makes you magnetic then at that point, because you're so confident in yourself and the transformation, and you're holding your ground, and by having that narrowed focus and understanding of who you are and then understanding and having a structure in place that feels aligned to you, that's why I bring in the components of astrology and human design, because not everybody works the same. So understanding those concepts and creating a brand and strategy that feels super aligned to you, that's exciting, and it's. It gives it energy that feels aligned, and that's gonna allow your people to find you easier, too, through your messaging, through your graphics, through all of that stuff, to create a strategy that feels so good and then implement that using the cycle syncing so that your strategy is so, like, cyclical and in tune that you can keep up with it and you don't have to feel like you're constantly reinventing the wheel. So that's what I love to do, is, like, help people to build that foundation that they can then grow upon. And don't worry about, am I posting enough? Am I on instagram? Am I on all the platforms? It's like, focus on that first and build that strategy, whether it feels like you're taking a step back or not. And that's how you're gonna, like, quantum leap. And like you talked about with coaching and wanting to have that value there, it's, yes, people are paying to, whether it's paying for a college course or paying to invest in themselves, but then it's like, you helping somebody else is going to be helping them to quantum leap. Somebody might already be on that journey, but they're going to come to you because you've already been where they've been, and you can help them to get there faster. So just kind of, again, sharing that value.
[01:05:31] Speaker A: Yeah. I mean, that's exactly what collapsing time is. It's like, we could go, I use the analogy a lot with becoming a doctor. You know, we could either go to med school and learn from people that know, or we have to go dig up our own cadaver and start from scratch, you know, like, which would be more effective. It might feel cheaper. In the beginning, I'm gonna save some money, like, figuring all this out on my own. But the years that it takes to learn stuff and then all the little things that we keep having to buy, like, I mean, it's such a beautiful example because it's like, well, you gotta buy your own microscope. You would have to buy your own tools. You have to over time, you've wasted so much more time and money trying to, like, figure it all out versus stepping into the energy of someone who already knows and has figured it out and then applying that so then you can move forward so much faster. I mean, this is, this is that value.
Being able to hire an expert really brings us in our businesses. So, speaking on that, you've talked so beautifully about marketing. Are you currently taking on new clients? Do you have a special program? Like, if someone's like, okay, I really need help with my marketing. I love what she's talking about. They do struggle with burnout. I am frustrated. I don't know who I'm talking to. I don't know how to show up in my business. And they want you to help them. How could they do that?
[01:07:04] Speaker B: So I have a couple different options depending on where they're at in their journey or where they're at as far as investing into that marketing set. So my signature program is the align feminine marketing flow. And that's the whole package that I really encourage everybody to get into right now. I just launched it this fall and I'm in the beta group of it right now. The next group will be starting in February, so anybody can sign up for that. It's group coaching. We go into helping you build small group, and it'll help you to build that foundation. So we'll look at your human design. We'll start with the vision of what is the vision for your life, and how can your business help connect you there. And then we build the foundation and the structure to allow you to make that happen. So I tie in the human design, astrology, and I cycle syncing through that to help you create a strategy that's super personal and help walk you through the steps of building that marketing toolbox. So as you're, as you have your signature offer, if you have a new offer, all of those things are all incorporated into that. So that's my signature offer on that group program. And then I have a one on one coaching program as well, which goes through the same steps. And you have access to the group coaching part, but I also take you individually through each of those components to help you uplevel even quicker. And then if somebody is just like, I think this makes sense, but I kind of want to just try it out first. I have sessions that I'm calling breakthrough sessions. So those are just a simplified version. We can look at human design, astrology, or we can do a combination of the two of them to give you a snapshot of where you're at with your brand and what these tools can do to get you to the next level of some action steps that you can take for. For quick actions to just kind of shift into that mindset quicker. So I have some of those breakthrough sessions available as well.
[01:08:57] Speaker A: I love that. I love having that opportunity to be able to have that one to one without the big investment upfront. Right.
I feel like women as a whole, we, we are struggling with trust. We are struggling with feeling safe. And so having the opportunity to kind of dig in and say, okay, what would it feel like to be in this person's energy and see their dedication to my success, how does this feel? What would that be like? I think that that's a really awesome thing to offer. I've seen a lot of people kind of getting away from those types of sessions and I think that they're just so important, to be honest.
I know at one point or another, our businesses can get to a point where it's like, it's really hard to offer those, but I think having them, even if we offer, you know, just a couple of them a month and probably when we're ovulating, yeah, it's just, it's so helpful so that people can feel that connection and be in that space, because so many of us as women, we don't even know what it feels like to be supported and to have someone that dedicated to us and our success and what we're trying to create. So having an opportunity to really get that deeper look and understand how it really all fits together and see the value behind it, but also getting something from that, you know, they're going to learn something and be able to start applying it. So I love that.
I would love to get the links for all of that so we can put them in the description for everyone. If anybody wants to work with you or connect with you or just have one of those breakthrough sessions because they're feeling stuck and having access to that where it's like, okay, help me put together a plan so that I can start moving forward. I'd love to get those. So we can get those in the description for everybody.
[01:10:54] Speaker B: Absolutely. Yeah, I'd be happy to send those over.
[01:10:56] Speaker A: Yeah, that would be awesome. Do you have anything else that you would like to add that you think is really important advice for the feminine as they are moving through creating a marketing strategy for their business?
[01:11:10] Speaker B: I think the one piece of advice as far as the marketing would be to really just take, it's the same thing as cycle syncing. It feels like you're going backwards by taking that rest during that time and not doing that, but by taking a step back. And you look at the strategy and say, okay, let me look at myself and where are my strengths and what am I good at? Because ultimately, your brand is an extension of you. And to take that time to build that foundation, no matter where you're at in your business, if you're at a pivotal point and you're changing or you're just launching or you just feel like something's not aligned and you're trying to scale and it does, something's not making sense. I think taking that time, ultimately, is going to allow you to grow so much quicker. So just pausing and building that foundation is key to going forward. So don't feel scared to do that. I think that's it's an empowering thing to be able to pause and build that foundation as you're going forward.
[01:12:02] Speaker A: Yeah. With Samantha's beautiful advice, I think that the time to do that would be during our periods.
[01:12:08] Speaker B: Yes. I love it.
[01:12:10] Speaker A: So, one last question before we finish it out. I've been wanting to ask everyone who comes on as a guest, in your personal opinion, what do you think that success looks like?
[01:12:24] Speaker B: This is funny because I just journaled on this the other day because I've been trying to, like, redefine what that looks like.
My law. Yeah. And that's what I. And I think it's something that keeps changing, too. So, like, my definition of what success looks like in this cycle of my life, this phase of my life is probably different than what it's going to be five years down the road. But I think freedom for me has been my word this year of, like, it's on the center of my vision board and all of that. So having the time, freedom, and, like, financial freedom and that balance, to me, like, that combination of being able to live in that cycle cyclical flow and not be in the constant fight or flight, that is what ultimate success looks like for me, of having that balance and trusting in yourself and being. Being okay with being in the moment. Yeah.
Yeah. That's what I think success looks like to me.
[01:13:14] Speaker A: I love that. Yeah, I agree. I agree. There's. We used to be in that, like, masculine. It's like I have to make all this money. That's why it's like, everyone thinks. And then we'll see these people that have made a lot of money, but they're miserable. They're miserable and they're. They are in adrenal fatigue and they're just, their nervous system is shot, and they are constantly in their lizard brain, and it's like, what is that doing for you, you know? So it's like, it's not just about making money. It's about creating a life that you love.
[01:13:52] Speaker B: Yeah, for sure.
[01:13:54] Speaker A: So love it. Awesome. Well, thank you so, so, so much for hopping on with me today and going through this. This was so amazing. I loved it so, so, so much, and I hope that we can do it again at some point in the future. So thank you.
[01:14:10] Speaker B: Thanks for having me.
